Direct Observation

In-Depth Insight Into The Day-To-Day of a Dock Manager:

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Observation Site: Marina in Dania Beach, Florida

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Observers: Blue Motion team

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Objective of Direct Observation:  The observation was conducted for the purpose of understanding dock managers daily tasks, identifying working difficulty areas, and learning whether Blue Motion could integrate into the workflow of a marina.

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Workflow and Daily Tasks:

Ben begins his day inspecting docks for loose equipment, structural issues, and anything that must be repaired right away. After he has confirmed everything is secure, he assists with equipment handling, stowing supplies, and aiding others in the field. His focus in the afternoon is refueling operations and ensuring resources like fuel and supplies are filled to capacity.
 

The marina currently uses standard electric hookups to power lights and equipment. Ben said that energy expenditures are one of the marinas largest expenses. Although he said that an alternative source of energy might not make that large of a difference to his own responsibility, he appreciated the value that it would have for the marina as a whole, especially in reducing cost of operation. He also said that generating and potentially reselling excess electricity to boat owners or returning it to the grid could give it another source of revenue.

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Conclusion:

This was a revealing insight into the daily routine and priorities of dock managers. We found that while their day-to-day activities are physical and focused on logistics and safety, they are highly interested in solutions that reduce costs and enable sustainability. Blue Motion is ideally suited to fulfill these needs, offering environmental along with financial benefits for marinas.