Target User Experiencing Problems
 

A target user who identifies our problem is Mr. Ben Kitiski. Mr. Kititski is the Dania Beach Marina Dock Manager, and he voiced to us the steep prices that the marina was paying monthly for electricity. He told us that electricity bills were the main problem they were encountering within their workspace and business.

Along with this he also told us about the vast potential to implement Blue Motion at his marina due to the immense amount of floating pile docks. By simply utilizing Blue Motion at his Marina, Mr. Kitiski would be able to completely forget about his problems concerning electric bills. In fact Blue Motion would solve his problem so effectively that he would be able to make passive income out of it due to the surplus of electricity being generated.

Overall by identifying that like many other marina owners, Mr. Kitiski suffers from the high electricity costs required to power marina lighting, we can design our product to perfectly fit his needs and solve his problem.