Target User Profiles
Marina Entrepreneur
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Age Range: 27–30 years old
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Gender: Male
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Dependents: 1–2 dependents
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Employment Status: Full-time marina manager or small business owner
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Location: Coastal towns (FL, CA)
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Income Level: $60k–$80k
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Education Level: Bachelor's Degree
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Why: marina operation cost, want renewable source instead of grid electricity, reduction of electricity bills
Retired Boat Owner
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Age Range: 60–67 years old
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Gender: Female
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Dependents: 0
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Employment Status: Retired, living on pension and investment income
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Location: Gulf Coast (TX, AL, FL, SC, NC)
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Income Level: $70k–$90k
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Education Level: Some College or Degree
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Why: High marina service costs, self-sufficiency, wants quiet solution to power amenities without relying on expensive alternatives
Coastal Developer
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Age Range: 40–45 years old
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Gender: Male
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Dependents: 2–4
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Employment Status: Full-time real estate developer or community planner
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Location: Pacific Northwest, East Coast marinas (MA, NY, WA)
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Income Level: $100k+
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Education Level: Bachelor’s Degree, MBA
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Why: Long-Term profitability, Eco-friendliness, low infrastructure cost, appealing to high end customers